Nowadays brands and agencies are constantly developing mobile applications to keep up with technologically-savvy consumers. Nevertheless, very few companies have really firmed up and included the necessary characteristics to have consumers coming back.
A lot of marketers developed mobile applications for a wide variety of platforms including iOS, Android and Windows Phone. Mobile applications are an amazing way for marketers to increase sales for their products or services and create an everlasting relationship with clients. Here are some examples of successful m-commerce applications:
Baked by Melissa
Baked by Melissa decided to develop an iPad application instead of going the iPhone app route. Through the iPad app clients are also able to post their cupcake to the Baked by Melissa public gallery, share it on Facebook with friends and family and buy cupcakes for orders of 300 or more. (iOS)
Citi
Using this application, clients can access their finances, customizable charts of payee spending and compare personal spending habits with general consumer data, analyze personal spending habits, filtering by location, income bracket, age group and purchase category. (Android, iOS)
Domino’s Pizza
In 2012, Domino’s not only developed a mobile app for Android devices, but for Windows Phone 7 as well. At the present time, Domino’s Pizza offers its mobile ordering app to more than 80% of smartphones. In March, Domino’s has surpassed 140.000 downloads for its Android mobile ordering app. (Android, iOS, Windows Phone)
Home Depot
The application showcases interactive content that lets users view best design trends. Through the application consumers can browse a series of articles that were created from scratch for the application. (Android, iOS, Windows Phone)
Ticketmaster
The mobile app is a great way for consumers to browse and search for concerts and games in their region. The application also includes social media. Consumers can share their plans with friends and family through social networks such as Twitter, Facebook and Foursquare. (Android, iOS)
TGI Fridays
This application lets consumers find the nearest location, browse the restaurant’s menus and a check out the company’s rewards program. What is amazing about the application is the ability for clients to pay their bills. (Android, iOS)
Benefits of Mobile Commerce
Mobile commerce gives several advantages. If you’re thinking of going mobile or creating an application for your business, this might interest you:
- Major accessibility. Thanks to the use of mobile phones users will be able not only to connect to the online store 24h, but they will also be able to do it from anywhere. This way the possibility of making sales will increase considerably.
- Easy purchase process. This innovative process makes it easier for consumers the task of purchasing products, since the applications designed for mobile phones are simpler and shows the consumer the specific information of the product he/she needs to buy.
- Instant updating of the information. Thanks to the use of mobile phones, the user can be contacted in whichever moment, the user being able to receive and read instantly the new update sent by the company, without the necessity of being connected to a PC or laptop. This way transactions are speeded up and a lot of time is saved.