How to measure app success
An app’s effectiveness is defined by its initial aims, because there’s a difference in for example apps whose aims are related to e-commerce to those whose aim is to boost a brand. ROI is an indicator...
View ArticleMobile Commerce Applications
Nowadays brands and agencies are constantly developing mobile applications to keep up with technologically-savvy consumers. Nevertheless, very few companies have really firmed up and included the...
View ArticlePayPal in-store payments
Last year PayPal made clear its intention to become a major participant in the emerging market for in-store mobile payments with several steps. Among the biggest was a deal with credit card network...
View ArticleHow to measure app success
An app’s effectiveness is defined by its initial aims, because there’s a difference in for example apps whose aims are related to e-commerce to those whose aim is to boost a brand. ROI is an indicator...
View ArticleMobile Commerce Applications
Nowadays brands and agencies are constantly developing mobile applications to keep up with technologically-savvy consumers. Nevertheless, very few companies have really firmed up and included the...
View ArticlePayPal in-store payments
Last year PayPal made clear its intention to become a major participant in the emerging market for in-store mobile payments with several steps. Among the biggest was a deal with credit card network...
View Article